A question has occurred to me. Just how much of the cost of prescription drugs is represented in the advertising of those products? The next question is why is it necessary to advertise a product that no one can legally buy without the written authority of the medical profession? There is currently an inquiry going on in
I don’t know about you, but I pay my doctors a great deal of money to know what is the best medicine for me. I expect them to do the research. I expect them to read the literature. They have many years of formal education and continue to learn of the latest advances in medication. The last thing on earth my medical pros need is my suggestions as to the proper method and treatment of my ailments. I tell them where it hurts and I leave the rest up to them.
Those among you who know me, know that I am a capitalist in every aspect of my being. I believe producers should be able to market their product in the best way they know how. If they think advertising on TV works for them, then I don’t have a problem. But, and it is a big but, I cannot legally buy their product without someone else’s consent which is based on license, education, and other legal authority. In my thinking advertising just becomes another added cost of an already overpriced product.
I have asked my doctor about this and she says that she really doesn’t pay any attention to her patients who suggest various medications based on their advertisements. Personally I’m glad she feels this way. I cannot understand how any competent physician could give any credence to uneducated opinions from patients who only know what the ads tell them. Plus the disclaimers in the ads are often in the smallest of small print.
This then is the deal. Prescription medication is getting more and more expensive. How many millions of dollars are spent advertising these medications? I believe the drug companies should be looking for ways to reduce their costs of production rather than adding to them. If I could diagnose my medical problems, I wouldn’t need to pay a doctor to do it for me. If I could then go to the nearest pharmacy and buy any drugs I felt I needed, prescriptions wouldn’t be necessary. Of course the reality is I can’t. Even if I were a physician I wouldn’t diagnose myself.
The only other question I have is this. How does the couple in the erectile dysfunction ads always find two bathtubs out in the middle of a field just waiting for them? And why do they need them? And what does that have to do with e.d.? Oh well, I guess there are just some things better left to the imagination.
Ron Scarbro May 12, 2008